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FOCUS ENTERTAINMENT PUBLISHING - PERMANENT CONTRACT - HEAD OF BRAND MANAGEMENT ( H/F/NB)

  • Hybrid
    • Paris, Île-de-France, France
  • BRAND MANAGEMENT

Focus is hiring a Head of Brand Management to lead the Brand team, drive marketing strategy for upcoming titles, improve processes, and collaborate with studios, first parties, and internal teams.

Job description

At Focus Entertainment, our mission is to offer players around the world truly unique experiences.
Our editorial line stands out thanks to innovative concepts, alternative gameplay, and original worlds that push the boundaries of traditional video games.

For everyone's entertainment.

In this creative and demanding environment, we are strengthening our Brand Management department with the creation of a Head of Brand Management position.
Reporting to the Chief Marketing Officer, you will play a key role in defining and steering the marketing strategies for our upcoming titles, while leading and supporting a team of 6 Brand Managers.

Your Missions

1. Management & Organization

  • Lead, support, and develop a team of 6 Brand Managers.

  • Set priorities, organize projects, and ensure flawless execution of marketing campaigns.

  • Monitor the progress of marketing plans and facilitate communication with internal and external studios.

2. Marketing Strategy & Campaigns

  • Co-build communication timelines and define the core marketing pillars (positioning, target audiences, messaging…).

  • Challenge project teams to ensure marketing vision is fully integrated throughout game development.

  • Act as the main point of contact for first-party partners on all strategic and operational matters.

  • Collaborate closely with the Marketing Director and the creative team on key campaign assets.

3. Optimization & Cross-functional Collaboration

  • Improve, document, and structure internal processes (briefs, templates, toolkits…).

  • Work in close coordination with the Production, Business, and Market teams to streamline workflows.

  • Conduct marketing analyses (competition mapping, audience sizing…) to support strategic decision-making.

Occasional Responsibilities

  • Take ownership of unassigned initiatives or projects when needed.

  • Prepare or coach Brand Managers for their external presentations.

  • Contribute to strategic discussions at the portfolio level.

Job requirements

What We Expect From You :

  • You have strong expertise in PC/Console video game marketing, with an in-depth understanding of the Steam ecosystem.

  • You know how to lead ambitious campaigns, define clear positioning, and build solid marketing strategies.

  • You are capable of managing a team, helping it grow, and fostering a collaborative and high-performing work environment.

  • You can navigate a cross-functional environment, coordinate multiple teams, and streamline processes.

  • You are comfortable engaging in strategic discussions with studios and first-party partners.

  • You are rigorous, autonomous, concise, and solution-oriented.

What People Say About You :

  • Your leadership is caring, structured, and inspiring.

  • You are known for your pedagogy and your ability to help others grow.

  • You have excellent communication skills, both written and verbal.

  • You are curious, creative, and constantly staying up to date with marketing trends.

  • You can maintain a global vision while diving into the details when needed.

  • You are reliable, organized, and proactive.

What We Offer :

  • A structured and respectful work environment where autonomy is valued.

  • A culture of excellence supported by a comprehensive internal training program (technical, managerial, certifications) tailored to each employee’s development.

  • Regular recognition and career development through annual and professional reviews, providing real opportunities for advancement and internal mobility within the Group.

  • A flexible work framework including two remote-work days per week to support work-life balance.

  • Modern tools and workflows that enhance collaboration and efficiency.

  • Regular moments of connection and team bonding (breakfasts, evening events, seminars) that strengthen cohesion and collective thinking.

  • A dynamic atmosphere with a variety of activities (language clubs, game nights, sports, creative workshops) contributing to well-being and creativity.

Additional Information

  • Contract: Permanent (CDI)

  • Start date: January 2026

  • Location: Paris 19th

    • Metro Line 7 – Corentin Cariou

    • RER E – Rosa Parks

    • Tram T3b – Porte de la Villette

  • Remote work: 2 days per week

  • Benefits: Participation agreement

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